Marketing Management Programme has been developed to respond to both industry and individual needs within the marketing profession. Extensive global, employer-led research has been undertaken across a range of sectors and organisational sizes, to identify the skills and competencies required to full develop a marketing professional into an advocate for leading change.
It will enable you to become integral in identifying the key influences – both external and internal – that are likely to become future drivers of an organisation. Draw on insight, apply strategic thinking and match them with organisational resources to support and deliver on business goals.
Professional Certification is for those who aspire for an executive position in marketing. The aim of the certification is to improve the Professional Marketer’s ability to make effective marketing decisions, including assessing marketing opportunities and developing marketing strategies and implementation plans. Topics such as strategic marketing planning and marketing research are approached from a management standpoint through a course that combines interactive discussions, cases, and practical examples of consumer and business-to-business products, services, and no-profit organizations.
Students’ admission, progression and graduation
The Certified program is offered to the Doctorate, Maters, Bachelor, HND, Diploma, GCE Ordinary level, A level, SSSCE, WASSCE, and Mature students.
- Level 1 – Ordinary Diploma
- Level 2 – Advanced Diploma
- Level 3 – Graduate Diploma
- Level 4 – Executive Diploma
- Level 5 – Chartered Professional
- Level 6 – Chartered Manager